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We Are the Med Spa Performance Academy

Your Med Spa Was
Built to Thrive.

Transform chaos into consistency — with systems, strategy, and coaching built by operators who've scaled med spas to 7 figures and beyond.

More profit. Less stress. $500 off your first month.
$77K→$144K Revenue Doubled
In 2 months
$15K→$59K 4× Growth
In 4 months
$81K→$188K Scaled Fast
In 7 months
$80K One Night Event
Single MSPA event
Sound familiar?

We Help Med Spas
Break Out of the Cycle of…

01

Carrying the Weight Alone

Step back into your role as CEO — supported, empowered, and aligned with the vision you had when you opened, instead of being buried in day-to-day chaos.

02

Marketing That Doesn't Convert

Turn your CRM into a revenue machine with strategic offer plans, automated nurture sequences, and campaigns designed to fill your books — not just get likes.

03

Untrained or Overwhelmed Teams

Give your front desk, providers, and sales team confidence with plug-and-play scripts, call training, and weekly accountability that drives real conversion.

04

Hiring Without a System

Build a team aligned with your vision — structured hiring, clear role expectations, and compensation plans that reward performance and attract the right people.

Inside MSPA, you get

Everything You Need
to Scale — In One Place.

MSPA gives you the strategy, structure, and support to scale your clinic to 7 figures, the right way.

  • 5 Weekly Coaching + Live Implementation Sessions

    Real-time work sessions where we build alongside you — not just theory, but execution at every step.

  • Full Team Training — Every Role, Every Level

    Owners, sales teams, front desk, marketing support, and Meta ads training. Everyone grows together.

  • Bi-Weekly 1:1 Coaching Calls

    Tailored guidance for your specific clinic, your challenges, and your next revenue breakthrough.

  • Done-With-You Marketing Support

    Newsletters, automations, landing pages, and promotional strategy — built alongside you, not handed off.

  • Legacy Member Access & Private Community

    A circle of med spa owners committed to the same level — share wins, get answers, stay accountable.

Join Now — Limited Spots

Get Started Today

Limited-Time Offer $500 OFF
Your first month — this month only

100% free · No pressure · Immediate value

See MSPA in action

Watch What's Possible When
Real Coaching Meets Real Commitment.

Click to hear WHY The Med Spa Performance Academy Creates REAL Tangible Changes Quickly
Real results. Real owners.

Success Stories from
the Academy

★ ★ ★ ★ ★

"MSPA has given me the confidence to grow, push boundaries, and double my sales in less than 2 months! Without their help I never would have had my biggest month yet — and a tremendously successful event with large package sales."

Maureen Furlong
MOTOX Skin Science
★ ★ ★ ★ ★

"Working with MSPA has been a game-changer. I was stuck at around $30K/month and didn't know how to scale. Their guidance on marketing and staffing gave me the tools I needed to level up and expand into a bigger location!"

Lizette
Glow Medical Spa
★ ★ ★ ★ ★

"I can't help but wish they were around when I opened in 2022. MSPA brings everything you need to build a thriving medspa into one place. You get direct access to David and George — seasoned entrepreneurs with years of industry expertise. Easily the best decision I've made for my business."

Anna
MSPA Member
★ ★ ★ ★ ★

"The coaching is honest and practical. It's not about quick fixes — it's about building a strong foundation and scaling sustainably. The accountability and support have been invaluable in keeping me focused and moving forward."

Maysa
MSPA Member
Stefania Faylor

"I can't speak highly enough about the group. George, David, and Lexie are everything I was missing in my business."

Stefania Faylor
Avabella Aesthetics
Maureen Furlong

"I may have been skeptical at first, but MSPA gave me the confidence to grow, push boundaries, and double my sales in less than 2 months!"

Maureen Furlong
MOTOX Skin Science
Lizette

"I was stuck at $30K/month and didn't know how to scale. With MSPA's support, I'm now preparing to expand into a bigger location!"

Lizette
Glow Medical Spa
★★★★★

"I can't help but wish they were around when I opened. MSPA brings everything you need to build a thriving medspa into one place — and you get direct access to David and George. Easily the best decision I've made for my business."

Anna
MSPA Member
★★★★★

"David and George helped me turn around operations and sales bottlenecks as a single-location owner. The weekly sessions are incredibly practical, actionable, and jam packed with tremendous value!"

Bilal
MSPA Member

"MSPA gives you the strategy, structure, and support to scale your clinic to 7 figures — the right way."

Proven results

The Numbers Don't Lie.

$77K $144K Per month · within 2 months
$15K $59K Per month · within 4 months
$81K $188K Per month · within 7 months
$30K/mo Expansion Preparing to open a second location
In a single night — $80,000
Generated from one event executed with MSPA strategy
Your coaches

Who You'll Work With

Dr. George Birnbach
Dr. George Birnbach
Practice Systems Strategist

28+ years coaching doctors and developing practitioners. Expert at growing practices from startup to multi-million dollar operations — bringing the strategic frameworks, sales systems, and behavioral tools that accelerate revenue growth fast.

David Goldman
David Goldman
Co-Founder & Head Coach

14 years of Med Spa development and the architect of many of the most successful Med Spa growth programs in the industry. David brings a personalized, non-cookie-cutter coaching approach — treating every client like family while driving results that compound month after month.

Lexie Wood
Lexie Wood
Marketing & Implementation

A Med Spa Marketing and GoHighLevel pro. Lexie is the driving force behind building client brands, executing events, and turning interested prospects into paying practice members — through GHL builds, campaigns, and done-with-you systems that produce real revenue.

Have questions?

Frequently Asked

How do I join the MedSpa Performance Academy? +
Joining is simple — your first step is to book a free strategy call. On the call, we'll learn about your med spa, discuss your goals, and identify exactly what's holding you back. If we're a great fit, we'll walk you through enrollment and you'll get immediate access to the full MSPA system.
What happens after I sign up? +
Once you join MSPA, you'll get immediate access to our proven growth framework, proprietary tools, and training portal. You'll be plugged into live group coaching calls, marketing strategy sessions, and a private community of med spa owners scaling alongside you.
When will I start seeing results? +
Many clients begin seeing quick wins — more booked appointments, smoother operations, higher conversion rates — within the first 30 days. Our goal is both immediate improvements and long-term, sustainable growth that takes your med spa to 7 figures and beyond.
Is the $500 discount really available? +
Yes — $500 off your first month is available for new members who enroll this month. This is a limited-time offer. Book your free strategy call to lock in your rate before spots fill.
Is this a one-size-fits-all program? +
Absolutely not. One of the most common things our members say is that the coaching is the most personalized they've ever experienced. We combine group sessions for shared learning with bi-weekly 1:1 calls built around your specific clinic, team, and goals.
Your next chapter starts here

The Med Spa You Dreamed of
Is Still Possible.

MSPA gives you the strategy, structure, and support to scale your clinic to 7 figures — the right way. Join the owners who already did.

Free · No pressure · $500 off first month when you enroll · Immediate access to frameworks and coaching